The "Neue Klasse" at BMW is celebrating a brilliant comeback. BMW CEO Zipse revealed the "New Class" plans under which the company intends to group together particularly innovative models with electric drives in the future. The Neue Klasse will be characterized by three key aspects: a completely redefined IT and software architecture, a new generation of high-performance electric drivetrains and batteries, and a radically new approach to sustainability across the entire vehicle life cycle.
